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Keynote speaker · AI in journalism

Keynote speaker on AI in journalism

I help newsrooms and media leaders move from AI experiments to real, lasting change — without compromising the journalism.

My talks draw on building Aftonbladet's AI operation from the ground up as Director of AI & Innovation and Deputy Editor-in-Chief at Scandinavia's largest news organization.

Martin Schori speaking at the WAN-IFRA World News Media Congress

What the industry says about AI in the Newsroom

“Should be required reading for all journalists trying to make sense of this new era.”

Alan HunterHBM Advisory

“What we really need right now is a sensible, practical guide to AI and how to use it responsibly to create good journalism. This is it.”

Charlie BeckettFounding director of Polis and JournalismAI, LSE

“The value of Martin Schori's book is its structure. He doesn't try to predict anything, but gives you a practical way to think about possibilities.”

Dmitry ShishkinFormer CEO, Ringier Media International

Speaking topics

AI in the newsroom

What AI actually changes in journalism — and how newsrooms can use it to strengthen their core mission rather than dilute it.

  • Real-world AI workflows from a major newsroom
  • Where AI helps journalists — and where it shouldn't be used
  • Editorial risks, transparency and audience trust

Leadership in the AI era

What media leaders need to decide now, and how to lead teams through a technological shift without losing their people.

  • Setting direction when the technology keeps moving
  • Building a culture of responsible experimentation
  • Skills and roles for tomorrow's newsroom

AI adoption in media organizations

How to get from pilots to adoption: the organizational side of AI that decides whether projects succeed.

  • Why most AI projects never leave the pilot phase
  • Getting the whole organization on board
  • Lessons from newsrooms across nine countries

Who it's for

  • Media and journalism conferences
  • Newsroom leadership teams
  • Editors, product and innovation teams
  • Journalism schools and industry programs

Background

  • Former Director of AI & Innovation and Deputy Editor-in-Chief, Aftonbladet
  • Co-founder of Hint Media and Editor-in-Chief of 08
  • JournalismAI Fellow, London School of Economics (2024)
  • INMA Generative AI Advisory Council
  • Coach, CUNY AI Journalism Lab: Builders (2026)
  • Author of AI in the Newsroom

Selected stages

WAN-IFRA World News Media Congress / Online News Association (ONA) / INMA / CUNY AI Journalism Lab / Nordic AI in Journalism / Techarena

Book a keynote or workshop

Tell me about your event or organization and I'll tailor the session to your audience. Based in Stockholm, available globally.

Send an inquiry